Shaftesbury has announced the opening of Earthly Matters, a new zero waste refill shop located at 5 Newburgh Street in London’s Carnaby.
A first of its kind in the neighbourhood, Earthly Matters opens its 844sq ft space with an extensive range of organic, allergen-free and environmentally friendly products including fresh and dried groceries, health supplements and toiletries. Foods such as nuts, grains, and breakfast cereals are available to purchase alongside immune boosting vitamins, vegan proteins, and nutritional powders.
Shoppers are encouraged to bring empty containers to fill and refill as a means of cutting down on single use plastics. There is also an option to purchase reusable glass jars or use paper bags to fill up with supplies.
Samantha Bain-Mollison, retail director at Shaftesbury said they were delighted that Earthly Matters, a zero waste refill shop had chosen Carnaby to open their store. She said: “The brand brings a unique product offering to the area and builds on the sustainable initiatives in Carnaby, it is a great fit for the Newburgh Quarter and the Soho community”.
Founder of Earthly Matters Audrey Kelly added: “We are really excited to open Earthly Matters in this exciting and vibrant location. We are a small independent business providing eco-friendly refillable products with a friendly customer environment”.
