Retail Destination
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Subscribe
    Twitter
    Retail Destination
    • News
      • Acquisitions
      • Appointments
      • Facilities
      • F&B
      • Footfall
      • Marketing
      • Store opening
      • Store signing
      • Technology
    • Development
      • Construction
      • Investment
      • Leasing
      • Planning
    • Products & Services
    • Sponsored Content
    • Events
      • Sceptre Awards 2024
      • Retail Destination Live 2025
    • Digital Editions Archive
    Twitter
    Retail Destination
    Outlets

    Under Armour opens at Outlet Shopping at The 02

    Tracy WestBy Tracy WestDecember 12, 20232 Mins Read
    LinkedIn Facebook Twitter Email
    Share
    Facebook Twitter LinkedIn Email

    Under Armour, the global sports apparel brand, has opened its London outlet debut store at Outlet Shopping at The O2, which is owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners.

    The new Under Armour store occupies 3,949sq ft on Outlet Shopping at The O2’s lower level, situated next to anchor stores and fellow sportswear retailers, Nike, New Balance and adidas. Designed under the brand’s new Factory House retail concept, the store is yet another prominent addition to the destination’s evolving retail offer and highlights the continual success and appeal of The O2 in securing sought-after retailers and London debuts.

    The opening of Under Armour coincides with a strong performance at the destination over Black Friday weekend (October 24-26), with Outlet Shopping at The O2  seeing a sales uplift of +27% vs the same period in 2022, bolstered by the recent openings of upsized stores for Calvin Klein and Levi’s, with the whole destination up +28%. Fashion and homeware sales were particularly strong, up +31% and +62% versus Black Friday weekend last year.

    Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, commented: “Outlet Shopping at The O2 continues to raise the bar for what retail outlets can achieve, both in terms of a varied tenant mix and strong sales performance. Key to our success is ensuring that we’re listening to what our customers want and delivering on those standout brands and product categories – Under Armour is a case in point. This opening bolsters our already strong line-up of household name sportswear brands, and provides consumers with even more of the choice they have been seeking.”

    In addition to the opening of Under Armour, Outlet Shopping at The O2 has also welcomed eyebrow and eyelash bar Better Brows to a kiosk unit on the upper level.  Founded in Leicester in 2011, Better Brows at The O2 marks its 13th location in the UK, and adds to the expanding health and beauty offering at Outlet Shopping at The O2, joining Clarins, The Cosmetics Company Store, Beauty Outlet, and Āatma Aesthetics, which opened earlier this year.

    Previous ArticleNew TAG Heuer at Liverpool ONE
    Next Article 10 new brands sign to Victoria Square
    Tracy West

    Read Similar Stories

    Crocs to open at Braintree Village

    May 16, 2025

    Starry Mart takes store in Southside Shopping Centre

    May 14, 2025

    MINISO set to open at Braehead

    May 9, 2025
    Latest News

    Crocs to open at Braintree Village

    May 16, 2025

    Slim Chickens opens at Merry Hill

    May 16, 2025

    Two big brands recommit to Meadowhall… and Oliver Bonas joins the centre

    May 14, 2025
    Sponsored Content

    Why Destination Retail is Charging the Way Forward for the UK’s EV Infrastructure

    May 1, 2025

    Powering retail growth: charging ahead towards net zero

    October 1, 2024

    Twin Benefits

    May 30, 2024
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • Retail Destination Live
    • Sceptre Awards

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
    cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
    cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    SAVE & ACCEPT
    Powered by CookieYes Logo