The Sloane Stanley Estate has announced that de Savary London, the luxury outerwear brand, will be opening its world-first pop-up store at 322 King’s Road.
The pop-up will run until the end of the year in a 1,644sq ft space, offering de Savary’s full collection of leather jackets, wool coats, tops and trousers. This will be the brand’s first bricks-and-mortar presence and a unique opportunity for customers to shop de Savary London in person.
This latest opening adds to a busy year of retail and pop-up activity across the Sloane Stanley Estate, which continues to attract digitally native brands exploring physical retail. Recent debut pop-ups include Minka Dink, which returned to the King’s Road for its second Chelsea pop-up this March, alongside other standout names such as Addison Ross, KayaNuka and Wiggy Kit.
Hannah Grievson, property director at Sloane Stanley, said: “As brands such as de Savary London take the leap into physical retail, it’s vital that they do so in a location that pulls in their core demographic, and a place that is trusted and well-known amongst the consumer to build excitement. Our location on the King’s Road not only brings the customer to the store, but our expertise makes that transition smoother by offering ongoing support as brands test the physical retail waters for the first time.”
Natasha de Savary, founder of de Savary London, added: “The King’s Road is the perfect location for our first ever physical retail presence. de Savary London is defined by its craftsmanship and timeless design, and opening here, alongside such inspiring brands and with the support of Sloane Stanley, feels like a natural next step for us.”
de Savary London joins a number of clothing and accessory names across the Sloane Stanley portfolio, including Aspiga, Penelope Chilver and Pink City Prints.
Miles Commercial and Levy Real Estate represent the Sloane Stanley Estate.
