Lone Design Club (LDC), the retail platform championing independent, conscious fashion and lifestyle brands, has returned to the capital with a new retail pop-up inside Battersea Power Station.
Marking its longest pop-up to date and its first London location in over a year, Battersea Power Station is a five month residency following 18 months of building Revolving Spaces, LDC’s new proptech platform. Designed to unlock physical retail for fashion and lifestyle brands, Revolving Spaces helps landlords activate underused space on high streets across the UK with curated, flexible concepts.
LDC says its mission extends far beyond simply opening stores. As the incubation arm of its wider ecosystem, it scouts and supports the next wave of standout brands to enter physical retail, and more established brands to have an expansion partner, providing everything from staffing, logistics and visual merchandising to fit-out and day-to-day operations.
For landlords, this means LDC arrives with a ready-to-go community of brands and the know-how to make them thrive. Together, LDC (the brand community) and Revolving Spaces (the SaaS platform for landlords) are said to form a powerful ecosystem delivering dynamic retail experiences for consumers, growth opportunities for brands and activated spaces for property owners. The Battersea Power Station residency marks a new era for LDC, shifting toward longer, more destination-driven short-term retail experiences as the business scales to its next chapter.
Following a series of successful national rollouts including recent activations in Cardiff and Bristol, LDC’s return to London signals a continued demand for thoughtfully curated, purpose-led retail. The new store will spotlight a handpicked selection of emerging designers and sustainable fashion labels in a space designed for discovery, storytelling, and community.
Rebecca Morter, founder and CEO, Lone Design Club, said: “We’re incredibly excited to be back in London, and there’s no better place than Battersea Power Station, a true symbol of transformation and creative energy. This store isn’t just a retail space; it’s a celebration of innovation, individuality and impact, and with our month residency, it’s also our most ambitious and immersive project yet. It’s been a year since our last London pop-up, and we’re returning with a renewed focus on destination retail, giving brands and shoppers more time to connect, engage and be inspired.”
Alongside the retail offering, visitors can expect in-store events, designer meet-and-greets, personal styling sessions and panels on sustainable fashion and entrepreneurship.
Harriett Renny, leasing director at Battersea Power Station Development Company, said: “We’re always looking at how we can evolve our retail offering and create the best shopping experiences for our visitors. The demand for experiential retail continues to grow, as does consumers’ appetite to support and shop small, independent fashion brands. With its rotating line-up of brands, in-store events and designer meet-and-greets, the Lone Design Club pop-up at Battersea Power Station will offer shoppers a new experience every time they visit, which is fantastic.”
