Grosvenor has announced that Montirex, the Liverpool-born technical outdoor and sportswear brand, is to open its first ever pop-up store on Liverpool ONE’s South John Street.
The signing follows the brand’s permanent concessions within the destination’s JD Sports and Footasylum.
Montirex will bring its popular collections across menswear and womenswear to its store this autumn. The store will also stock exclusive apparel that cannot be found in any of its concessions globally. The brand’s 3,000sq ft space on the lower level of South John Street will also provide a central hub for the Montirex community, hosting regular events and visits from sponsored athletes.
Rob Deacon, director of asset management at Grosvenor, said: “Born in Liverpool and now a globally recognised brand, Montirex’s store is a fantastic addition to Liverpool ONE. The store design concept, merchandising range, and marketing reflect our objective of creating showcase spaces in which the very best retailers can create unique expressions of their brand.”
Celebrating its fifth anniversary this year, Montirex was founded in Liverpool by best-friends Daniel Yuen and Kieran Riddell-Austin, and has quickly grown into a sports powerhouse.
Daniel Yuen from Montirex, added: “It is a dream come true to be launching our debut pop-up store in the place we love so much. Liverpool ONE is the heart of the city, so to be in such a prominent location is perfect for us. We’re looking forward to welcoming our Montirex community to our new home, filled with exclusive products and events. There really is no better way to celebrate our fifth anniversary.”
The news follows the recent announcement that Pandora has opened a 2,000sq ft Evoke 2.0 concept store at Liverpool ONE, following the refurbishment of its existing unit on South John Street. Pandora joins an ever-increasing number of leading retailers that have actively reinvested in Liverpool ONE, including ZARA, with the Inditex brand currently upsizing into a 42,000sq ft regional flagship from its current 27,000sq ft space.
The continuous investment by leading brands has a tangible impact on Liverpool ONE’s performance, with stores that refitted in 2022 and 2023 experiencing on average an 8.2% uplift in weekly sales versus the 12 months prior to refurbishment. Those same stores are averaging a 16% uplift in sales to date in 2024, reinforcing the value of sustained investment in the destination.
