Westfield London is expanding its electric vehicle (EV) retail offering this month, with the launch of a pop-up experience hosted by Renault. The pop-up will showcase the latest Renault Scenic E-Tech, which won the 2024 Car of the Year award, and the Renault 5 E-Tech models for the first time in the UK.
The partnership showcases Renault’s innovation and Westfield’s dedication to promoting the future of EVs.
The pop-up will include various consumer touchpoints, including a dynamic media display throughout the space, a shop packed with the latest R5 The Originals merchandise, and the Renault Cafe, where shoppers can relax and grab a coffee and a snack.
Westfield Rise – Westfield’s media, brand partnerships and data solutions agency – is offering people a whole new way of purchasing a car, letting them try out the latest Renault models in the centre’s test drive car park zone before choosing whether or not to buy. Visitors can book their test drive online or in-store via a QR code.
Westfield London is bolstering its EV infrastructure with the installation of more charging points to align with their overarching sustainability goals, and to address the surging demand for electric mobility solutions. Westfield London currently hosts almost 100 EV charging points.
Renault’s pop-up store joins a strong line-up of automotive leaders at Westfield London, including Tesla, Genesis and BYD. This addition further solidifies the centre’s commitment to providing a platform for customers to explore and discover the advantages of electric vehicles, should they choose to make the switch.
The exclusive pop-up will be open from July 6-27 from 10am-9pm, and can be found on the lower level next to the M&S Cafe.
Mel Lalou, head of Westfield Rise, said: “Renault is the type of innovative, trailblazing brand we seek to host at our centres, and there’s lots to discover at their latest offering at Westfield London, including the ability to take one of their latest models for a test drive in our car park – something you don’t see at many shopping destinations. Whether it’s the media display in-store or those test drives, visitors will be able to discover the latest electric vehicles and find out why they might be the next car they choose to buy, in a retail space they may not expect. This latest pop-up aligns seamlessly with our core sustainability objective of addressing the demand for electric mobility solutions, so is an ideal partnership.”
