Choice Discount Stores has opened today at Luton Point. It is taking over the former Argos and Home Store site; the units have been combined to offer 7,000sq. ft of space.
The site will sell women’s, men’s and kids’ fashion as well as home accessories and furniture, all with up to 70% off the original rrp. Choice offers a wide range of well-known labels such as Next, Lipsy and many more.
Neil Donovan, managing director at Choice, said: “The new store will increase our brand presence in the East of England, adding to our nearby stores in Watford and Hatfield, and bringing our total number of stores to 23.”
To celebrate, the store will be hosting an event the weekend after opening on Saturday 22 and Sunday 23 of March. Customers will be invited to spin a prize wheel and have the chance to win discounts or a prize draw entry to win a hamper worth over £100. There will also be kids’ entertainment in the form of free face painting. The event will run from 11am to 4pm on both days.
Lavinia Douglass, marketing manager for Luton Point, commented: “We’re so excited to be welcoming another retailer to the host of stores here at Luton Point. Choice is going to be a fantastic addition, boasting a range of big brands at small prices.”
