EE has opened its first Experience store in the South West of England in Bristol’s Cabot Circus. The store is designed to introduce shoppers to the latest in connected technology, providing them with face-to-face advice and guidance on a range of different connectivity and technology solutions for their everyday life.
The new EE Experience store has been specially designed to help customers visualise their connected lives across four key areas – work, home, learn and game – through designated Experience Zones and a Tech Home area. The store design invites shoppers in Bristol to get hands-on with the latest connected technology in an engaging and immersive space.
The experience zones include:
- Welcome Zone: A welcoming and dynamic shopfront, featuring a digital window canvas, letting customers see the latest product launches and in-store offers before they even step inside.
- Gaming Zone: Featuring the most up-to-date games and consoles, customers can level up their gaming experience in-store. EE Guides will offer expert advice on bundles and plans, allowing shoppers to unlock their inner gamer.
- Basecamp: An inviting area for customers to sit down at one of the work benches and collaborative worktops and catch up on emails, or chat to EE Guides about products, services and repairs, all while enjoying a complimentary cup of coffee.
- Tech Live: Consumers can shop with confidence, testing out tech before making a purchase. The newest tech is on display and is refreshed regularly, with visitors able to browse and purchase online.
The Bristol Experience store also brings to life the future of the connected home, with shoppers able to visualise their smart home set-up through a curated Tech Home area. Here, shoppers can learn more about the latest tech and online security tools that enhance the working-from-home experience, with super-fast broadband solutions, a smart TV and connected speakers also on display.
EE says it is committed to offering the most personal, customer-focused service on the high street.
In the Bristol Experience store, EE’s Guides will advise customers on the best connected technology for them and help to digitally upskill the local community, all while showcasing their personal interest and passion for technology.
Asif Aziz OBE, retail director at EE, said: “As part of our commitment to support Britain’s high streets through innovative, experience-driven retail concepts, we have pledged to invest £6m in 10 new Experience stores over the next year, with Bristol being the first location to open in the South West. Our ambition is to be the most personal, customer-focused brand in the UK. With our new Experience store, we’re bringing this to life, sharing the latest innovations with the local community in Bristol and helping them to visualise their own personal connected lives in store.
“Our research reveals that two-fifths of Bristolians could use more help with understanding the key features of their connected devices and getting the most out of their smart home technology. We invite customers to visit our new Experience store in Bristol to speak with our brilliant EE Guides, who are tech experts and can support them in selecting the best tech and newest innovations for their needs.”
