Actor, comedian and rapper, Michael Dapaah, will make a special appearance at the opening of EE’s latest Experience store in Westfield Stratford City, tomorrow (Wednesday, July 17).
Dapaah, who started out creating comedy on his phone, will cut the ribbon and welcome customers into the new space from 11am. The state-of-the-art Experience store follows the launch of EE’s flagship Studio in Westfield London last June.
EE’s new Stratford Experience store aims to provide customers with access to EE Guides who can offer advice and support, ensuring customers feel confident in their tech choices. The store will showcase some of the latest immersive technology which has been specially designed to help guide customers through their connected lives across four key areas – home, work, learn and game – featured in dedicated Experience Zones and a Tech Home area.
The experience zones include:
- Welcome Zone: A welcoming and dynamic shopfront, featuring a digital window canvas, letting customers see the latest product launches and in-store offers before they even step inside.
- Gaming Zone: Featuring the most up-to-date games and consoles, customers can level up their gaming experience in-store. EE Guides will offer expert advice on bundles and plans, allowing shoppers to unlock their inner gamer.
- Basecamp: An inviting area for customers to sit down at one of the work benches and collaborative worktops and catch up on emails, or chat to EE Guides about products, services and repairs, all while enjoying a complimentary cup of coffee.
- Tech Live: Consumers can shop with confidence, testing out tech before making a purchase. The newest tech is on display and is refreshed regularly, with visitors able to browse, get personalised product recommendations from EE Guides and purchase online.
The Stratford Experience store also brings to life the future of the connected home, with shoppers able to visualise their smart home set-up through a curated Tech Home area. Here, shoppers can explore the latest in connected tech and online security tools to enhance the working-from-home experience, with super-fast broadband solutions, a smart TV and connected speakers also on display.
Michael Dapaah, AKA Big Shaq, said: “Technology is a big part of my life, especially since going viral on social media in 2017. As someone who started their career on a smartphone, I’m excited to check out the latest tech drops at the new EE Experience store in Westfield Stratford City and find out what tech the next generation will be using. Shout out to the EE team for inviting me to the official launch, I look forward to meeting the local community while I’m there.”
Asif Aziz OBE, retail director at EE, said: “A year on from the launch of our flagship Studio we are opening the doors to London’s second Experience store in Westfield Stratford City, one of the busiest shopping centres in London and a vibrant area where technology plays a crucial role in everyday life. Our new store breaks the mould of what it means to do retail in the telco space and is one of our seven new stores bringing experiential retail to communities throughout the UK.
“Our Stratford Experience store marks an important addition to our retail offering, and we look forward to welcoming East Londoners to the new location, where they can expect the most personal customer service, expert support from our EE Guides and the latest launches in connected technology.”
Chris Betts, general manager at Westfield Stratford City, said: “Following the successful launch of EE’s flagship Studio in Westfield London last year, we’re excited that EE has chosen Westfield Stratford City for its second London location. Our shoppers are avid tech enthusiasts, and this new store will provide them with exceptional products and personalised customer service right at their doorstep. We can’t wait for the local community to experience the new EE store and explore the latest in connected technology firsthand.”
