Retail Destination
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Subscribe
    Twitter
    Retail Destination
    • News
      • Acquisitions
      • Appointments
      • Facilities
      • F&B
      • Footfall
      • Marketing
      • Store opening
      • Store signing
      • Technology
    • Development
      • Construction
      • Investment
      • Leasing
      • Planning
    • Products & Services
    • Sponsored Content
    • Events
      • Sceptre Awards 2024
      • Retail Destination Live 2025
    • Digital Editions Archive
    Twitter
    Retail Destination
    Store opening

    Frasers Group commits to Metrocentre

    Tracy WestBy Tracy WestNovember 17, 20232 Mins Read
    LinkedIn Facebook Twitter Email
    Share
    Facebook Twitter LinkedIn Email

    Sovereign Centros has announce that Frasers Group plc has opened the doors to a new multi-fascia store for Flannels, Sports Direct and Everlast Gyms in Metrocentre, Gateshead

    Frasers will occupy the former Debenham Depot store in Red Mall which has been repurposed by Sovereign Centros.

    The 50,000sq ft Flannels store will be the first regional store to house its new Home offering, featuring the likes of Versace, Off-White, Assouline, Jonathan Adler, Pols Potten and more.

    Also spanning 50,000sq ft, the Sports Direct store offers customers access to more brands from the Frasers Group including USC, Evans Cycles and GAME. And Everlast Gyms has opened a 37,000sq ft flagship, offering athletes the UK’s largest hybrid gym and a world-class fitness experience.

    Ger Wright, managing director sport at Frasers Group, said: “We are bringing the ultimate fitness destinations to Metrocentre with the opening of Sports Direct and our Everlast Gyms flagship. These openings demonstrate our dedication to expanding and investing into our store portfolio, as we bring the best sports and leisure brands, environments and experiences to key retail destinations across the UK and internationally.

    “As the leading destination for sportswear in the UK, and with the support from our major global brand partners, we continue to expand our retail portfolio on our journey to becoming the number one sports retailer in EMEA.”

    Ben Cox, director at Sovereign Centros, commented: “The addition of flagship stores for Flannels, Sports Direct and Everlast Gyms into the former Debenhams department store represents a major milestone in the centre’s asset strategy. The striking new shopfits and level of investment from the Frasers Group demonstrates the strength of the centre and its appeal as a leading shopping destination.

    “Metrocentre is constantly evolving and so far this year we have welcomed 14 new brands and worked with 11 existing brands to refurbish / upsize their units, giving our shoppers over 310,000 sq ft of the best retail and leisure concepts.”

    New store openings in 2023: Vanilla,VIP Nails & Beauty, Moda In Pelle, Rowen Homes, Skopes, Apricot, Fragrance, ShopStreet Taste, Treetop Golf, Collectables, Flying Tiger, Dreams, Sports Direct, Everlast Gyms.

    Previous ArticleCyber Monday set to outsell Black Friday
    Next Article Cribbs Mall gears up for Christmas
    Tracy West

    Read Similar Stories

    Starry Mart takes store in Southside Shopping Centre

    May 14, 2025

    MINISO set to open at Braehead

    May 9, 2025

    UNIQLO opens at Liverpool ONE

    April 24, 2025
    Latest News

    Crocs to open at Braintree Village

    May 16, 2025

    Slim Chickens opens at Merry Hill

    May 16, 2025

    Two big brands recommit to Meadowhall… and Oliver Bonas joins the centre

    May 14, 2025
    Sponsored Content

    Why Destination Retail is Charging the Way Forward for the UK’s EV Infrastructure

    May 1, 2025

    Powering retail growth: charging ahead towards net zero

    October 1, 2024

    Twin Benefits

    May 30, 2024
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • Retail Destination Live
    • Sceptre Awards

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
    cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
    cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    SAVE & ACCEPT
    Powered by CookieYes Logo