Sovereign Centros has announce that Frasers Group plc has opened the doors to a new multi-fascia store for Flannels, Sports Direct and Everlast Gyms in Metrocentre, Gateshead
Frasers will occupy the former Debenham Depot store in Red Mall which has been repurposed by Sovereign Centros.
The 50,000sq ft Flannels store will be the first regional store to house its new Home offering, featuring the likes of Versace, Off-White, Assouline, Jonathan Adler, Pols Potten and more.
Also spanning 50,000sq ft, the Sports Direct store offers customers access to more brands from the Frasers Group including USC, Evans Cycles and GAME. And Everlast Gyms has opened a 37,000sq ft flagship, offering athletes the UK’s largest hybrid gym and a world-class fitness experience.
Ger Wright, managing director sport at Frasers Group, said: “We are bringing the ultimate fitness destinations to Metrocentre with the opening of Sports Direct and our Everlast Gyms flagship. These openings demonstrate our dedication to expanding and investing into our store portfolio, as we bring the best sports and leisure brands, environments and experiences to key retail destinations across the UK and internationally.
“As the leading destination for sportswear in the UK, and with the support from our major global brand partners, we continue to expand our retail portfolio on our journey to becoming the number one sports retailer in EMEA.”
Ben Cox, director at Sovereign Centros, commented: “The addition of flagship stores for Flannels, Sports Direct and Everlast Gyms into the former Debenhams department store represents a major milestone in the centre’s asset strategy. The striking new shopfits and level of investment from the Frasers Group demonstrates the strength of the centre and its appeal as a leading shopping destination.
“Metrocentre is constantly evolving and so far this year we have welcomed 14 new brands and worked with 11 existing brands to refurbish / upsize their units, giving our shoppers over 310,000 sq ft of the best retail and leisure concepts.”
New store openings in 2023: Vanilla,VIP Nails & Beauty, Moda In Pelle, Rowen Homes, Skopes, Apricot, Fragrance, ShopStreet Taste, Treetop Golf, Collectables, Flying Tiger, Dreams, Sports Direct, Everlast Gyms.