Hammerson has announced that Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, has reopened its showroom at Bullring, following a substantial upsize and refurbishment.
Spanning two floors, the 8,000sq ft enhanced boutique is situated in a dual-sided corner showroom with a glass wraparound frontage and features a dedicated entrance for the new Rolex area.
The new-look store showcases individual branded areas for leading luxury retailers in the industry, including Cartier, TAG Heuer, TUDOR, and Hublot, alongside additional central watch cabinets displaying Chanel, Gucci, Oris, Tissot and the introduction of pre-owned models to the showroom. The ground floor houses an extensive selection of renowned names in luxury jewellery, including FOPE, Messika, Roberto Coin, Mappin & Webb, Jenny Packham and Goldsmiths’ own collections.
Adding to the luxury shopping experience, the new showroom has introduced a premium hospitality bar on the first floor. The store also houses private consultation rooms, a pop-up jewellery space, a dedicated service and repair lounge, a watchmakers room and areas for polishing and cleaning.
Toby Tait, director of asset management at Hammerson, commented: “Goldsmiths’ significant upsize to create one of the largest stores within its portfolio is a clear sign that The Watches of Switzerland Group share our vision for Bullring’s future. The new showroom complements the extensive line-up of leading names in jewellery within the destination, as part of a sector that continues to perform extremely across our portfolio. The new-look boutique adds more choice for our visitors, offering a premium experience to shop their favourite luxury brands under one roof.”
Craig Bolton, President of the Watches of Switzerland Group, UK, and Europe said: “We are proud to offer our clients the finest selection of brands in the ultimate luxury environment, with a hospitality bar upstairs our hosts will encourage clients to relax and enjoy the space. Whether they are purchasing something new, having a timepiece serviced or looking into a timepiece from our Pre-Owned range there is something for everyone in Goldsmiths Bullring and we look forward to welcoming existing and new clients to this showroom.”
