Juicy Couture has announced its return to physical retail in the UK in a 1,200sq ft space at Westfield Stratford City.
The space blends iconic elements from previous Juicy stores, including slogans, graffiti-inspired artwork and neon lighting with modern touches like bursts of black and pink. Highlights include a metallic runway and a pink boudoir for consumers to explore and try new products.
Rajiv Batra, Batra group director, Juicy Couture’s license holder for the UK and Europe, said, “Spanning more than two decades, Juicy Couture’s enduring legacy has gained the brand a loyal following throughout the world, and we can’t wait to bring the physical shopping experience to life for fans in London. This new space presents a modern take on Juicy Couture’s eclectic previous store concepts and perfectly encapsulates the brand’s unique approach to fun and casual glamour. Our fan base has always been devoted, and we’re delighted to be providing shoppers an in-person experience throughout the holiday season and beyond.”
Founded in 1995, Juicy Couture became synonymous with the iconic velour tracksuit, a defining product of the early 2000s that cemented the brand as a pop culture phenomenon. With a dedicated following of women and girls globally, Juicy Couture continues to offer a luxurious mix of apparel, accessories, intimates and more.
