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    Store opening

    JYSK to be rebranded as XL in Bolton

    Tracy WestBy Tracy WestAugust 1, 20232 Mins Read
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    As part of plans to improve and update its UK stores, Danish retailer, JYSK, has announced that the grand reopening of its XL store in Bolton on will take place on August 17 at the Gate Retail Park. The existing Bolton JYSK retail space has been fully refurbished and transformed into a JYSK XL store to give customers an ‘enriched’ shopping experience.

    Ciaron Hearns, JYSK sales and marketing manager, UK & Ireland, said: “JYSK (pronounced YOOSK) Bolton is our most exciting UK store launch to date, it is our first XL store, and it has been designed to improve customer shopping experiences. Our Bolton customers will have seen the transformation of the Bolton store over the last three months, and we’re delighted to unveil all the hard work from the JYSK teams. 

    “Dedicated customers will see that the XL concept differs from our usual store format, now featuring more space and inspiration, as well as a wider product assortment, increased stock and more creative and stylish displays. Not only this, but we’re pleased to include furniture and accessories from our assortment that are normally only exclusively available online.

    “We are committed bringing our customers the best shopping experience possible, and so as with all JYSK UK stores, customers will be able to enjoy our same-day click and collect service, AnyVan local next day delivery service and exclusive in-store lines.”

    In celebration of the grand re-opening, Bolton customers will get to enjoy up to 70% off hundreds of products for the duration of the opening week as well as additional offers online .

    The Danish retailer has set its next goal of having 5,000 stores worldwide. This year, the company is planning to focus on bolstering its existing store portfolio to bring UK customers improved, refurbished stores with plans to bring all stores in the UK up to date with the 3.0 model by 2025. J

    JYSK saw record results in the UK and Ireland during the financial year 2021/2022, increasing its turnover 11% despite challenging trading conditions.

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    Tracy West

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