Centre:mk has announced the opening of Katie Loxton and Joma Jewellery’s first dual concept store. This marks the brands’ debut own-brand standalone store, first in the region, and third UK location, representing a significant milestone in their ongoing national retail expansion.
The new 2,357sqft space is located on the corner of Midsummer Arcade and Eagle Walk. The store brings both brands together under one roof, with two dedicated entrances offering a seamless dual-brand experience. The new store showcases Katie Loxton’s range of personalised handbags, accessories and home fragrances, with a dedicated personalisation station where customers can get new Katie Loxton pieces embroidered or monogrammed in front of their eyes. While the Joma Jewellery section showcases its renowned collections of affordable jewellery alongside its Design Bar in-store experience, where customers can create and make their own ‘A Little Bracelet’.
Kevin Duffy, centre:mk’s centre director, commented: “The opening of Katie Loxton and Joma Jewellery’s first dual concept store at centre:mk is a fantastic addition to our line-up. Both brands align perfectly with our customer base and will be well-loved amongst our visitors. We remain committed to delivering an exceptional, well-rounded retail mix, bringing together the most relevant and successful brands to ensure centre:mk continues to be a destination of choice for shoppers and retailers.”
Katie Loxton, co-founder and creative director, Katie Loxton and Joma Jewellery, added: “Opening our debut store is a huge moment for us, and is the start of our UK expansion. centre:mk provides the perfect environment for both Katie Loxton and Joma Jewellery to flourish, and it is great to sit alongside like-minded brands. Centre:mk has shown its commitment to providing an immersive retail experience, and the customisable nature of our products makes it a great fit.”
This opening follows the recent announcement that MINISO has opened its 50th store in centre:mk, marking its regional debut.
