Manchester City has opened a new City Store at the Trafford Centre, in collaboration with retail partner Stichd.
Located on the ground floor of Peel Avenue, the new store offers fans a bespoke City shopping experience and includes this season’s Puma kits, the recently released Christmas collection – with a £5 donation to City in the Community (CITC) with specific products – and shirt printing.
The Trafford Centre store joins a successful portfolio of permanent Manchester City Stores across the world, which include the Etihad Stadium, the Manchester Arndale Centre, Yas Mall, Abu Dhabi and most recently a Dubai Mall store, as well as temporary store in New York City, Seoul and Shenzen, in recent years.
Serena Gosling, director of retail and licensing at Manchester City, said: “We’re proud to reveal our latest City Store in the iconic Trafford Centre, Manchester – our third location within the city. It provides another touchpoint for fans to interact with the club – at a venue that is a shopping favourite within the North West. We know the Trafford Centre attracts huge numbers of local shoppers, and tourists, so we are sure our newest store will provide a convenient location for fans, and of course, at this festive time of year, for those buying presents . We look forward to welcoming everyone to the store.”
Will Rodnight, head of physical retail, stichd, said: “We are thrilled to strengthen our partnership with Manchester City through the opening of this third City store in Manchester at the Trafford Centre. Our goal is to create an exceptional retail experience that reflects the passion of City fans. This new location adds another fantastic opportunity to connect with supporters in one of the UK’s most iconic shopping destinations, and we can’t wait to welcome them.”
Kate Pearson, portfolio leasing director at Pradera Lateral – Trafford Centre’s asset managers, added: “This bespoke new retail offering complements our current sportswear retailers whilst also adding a personalised experience for their supporters. We are excited to see their success once the doors open.”
