MINISO has announced that it will be opening its first UK outlet store at London Designer Outlet (LDO).
The retailer has agreed a two-year lease to occupy a 1,341sq ft store at the premium outlet shopping destination at the heart of Wembley Park, adjacent to popular brands including Levi’s, Nike, Boss and Kurt Geiger. MINISO is set to open ahead of the busy Christmas shopping period.
Founded in 2013, MINISO has a rapidly expanding portfolio of stores across the UK with over 30 now open. Its vibrant first UK outlet store will look to provide an enhanced sense of fun shopping experience which aims to capture the attention of LDO’s younger-than-sector-average customer base, who are price conscious but still seeking premium high-quality products and well-recognised brands.
Saad Usman, chief operating officer at MINISO UK, said: “We’re thrilled to open our first UK outlet store at London Designer Outlet, a major milestone in our UK expansion. Wembley Park is the perfect place to bring our ‘Life is For Fun’ spirit to life, and we can’t wait to welcome shoppers to explore our trendy and affordable Hello Kitty and friends, Disney, Minions and BT21 collections With the holiday season approaching, it’s the ideal destination for stylish, unique gifts that are sure to impress.”
The signing of MINISO comes during a busy period of leasing activity at LDO after it welcomed both French Connection and Rituals to Wembley. The two brands will occupy 1,919sq ft and 2,434sq ft stores respectively further diversifying LDO’s mix of leading international retailers.
Matt Slade, retail director at Quintain, said: “The arrival of brands such as MINISO is part of our ongoing strategy of keeping LDO fresh and exciting, ensuring it remains London’s go-to outlet destination drawing in shoppers from across the capital and beyond.”
Managed by Multi-Realm – the UK’s specialist outlet operator – LDO offers 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants, and coffee shops.
