Mint Velvet, the British womenswear brand, has opened a new store, which is its debut Milton Keynes location, within centre:mk’s premium Silbury Arcade.
Spanning 2,100sq ft, the store was designed by London-based StudioJill, with the interior reflecting the brand’s distinct ‘relaxed glamour’ identity.
This city debut builds on the centre’s first-class womenswear selection, joining premium brands such as Reiss, Jigsaw, Phase Eight, and The White Company, alongside leading names in fashion, Mango and H&M.
Kevin Duffy, centre:mk’s centre director, commented: “With a large affluent catchment area, this new Mint Velvet Boutique is a welcome addition to our premium offer which further enables us to cater to our customers’ demand for premium womenswear. The opening of Mint Velvet’s city debut reflects the brand’s confidence in our centre and further reinforces centre:mk’s status as a leading UK shopping destination in the region and beyond.”
The opening of Mint Velvet follows the recent success of centre:mk’s Fashion Weekend, which showcased the latest looks and trends from the centre’s quality line-up of brands to over 113,600 visitors, and the recent announcement that Space NK will also debut at the centre as part of its UK expansion.
FMX and Time Retail Partners acted for centre:mk.
