Sleep lifestyle and furniture brand Sleep.8 has announced the reopening of its flagship store in Bluewater Shopping Centre, following a substantial expansion and refurbishment.
The brand has increased the floor space of its prime retail location by a total of 151sq m, from 436sq m to 587sq m, utilising the new floor space to introduce a new retail concept which makes the Bluewater store the brand’s first UK location to feature their full range of premium mattresses, beds, sofa beds, pillows, relaxation gadgets and massage chairs.
Primarily, the new store focuses on an education-led customer experience in which shoppers will discover the solutions offered by each of Sleep.8’s products, all of which champion innovation to offer improvements to your rest and sleep quality. Thanks to the newly added floorspace, customers can test out every mattress and sofa bed in the collection, as well as the leading-edge massage chairs. T
In addition to the existing mattress range, the Bluewater reopening will mark the exclusive launch of the new iSense mattresses, world-first adjustable foam mattresses with firmness controlled via an app or remote control.
Elsewhere, the interactive Pillow Bar offers the customer the opportunity to relax with a cup of tea or coffee while an expert retail assistant guides customers through a consultation to find their perfect pillow from 16 pillows, each with their own special adaptations designed to cater to different sleeping styles and preferences.
Sleep.8’s vice president of retail, Musi Chayla, said: “The reopening of the Bluewater store marks the beginning of an exciting new era for Sleep.8, with the plentiful floorspace offering us a greater capacity for educating our customers and introducing them to the innovative items that will meet their needs, to help improve their sleep quality, and subsequently, their overall health. As a company, we have always believed in the vitality of brick-and-mortar locations, especially in a category where physical feel and tactile qualities are such an integral part of the experience, and the newly expanded Bluewater store offers greater possibilities than ever before.”
