Redical, the real estate owner and operator of The Liberty Romford, has announced a trio of new openings at the destination. 80s Casual Classics has launched its southern debut, Lovisa has opened its latest location, while MINISO has opened the doors to its permanent store, following a successful pop-up in December 2024.
Marking its first location in the south, 80s Casual Classics’ new flagship spans 2,340sq ft, showcasing ’70s, ’80s, and ’90s-inspired apparel from nostalgic heritage brands, including Sergio Tacchini, Fila Vintage, Ellesse, Adidas Originals, Lacoste, Diadora, and Benetton. The Liberty Romford store stocks custom-made exclusives from third-party brands, including modernised retro styles, that can only be found at 80s Casual Classics.
Global jewellery and accessories retailer, Lovisa, has launched its latest 915sq ft store at The Liberty Romford, stocking its full range of necklaces, earrings and rings, as well as piercing facilities. Lovisa joins a popular jewellery and accessories line-up at the destination, including H.Samuel, Pandora, and Swarovski.
Following a successful pop-up in December 2024, MINISO has unveiled its 2,270sq ft London borough debut in Havering, and has since exceeded sales expectations significantly. With queues across and outside the centre, the new store showcases the brand’s signature mix of fun and collectable product ranges, including popular Vinyl Plush Blind Boxes, alongside a multitude of characters from Hello Kitty to Harry Potter.
Daniel Tucker, leasing manager at The Liberty Romford saidd: “This trio of openings add to The Liberty Romford’s dynamic brand line-up and is a significant development in this exciting stage of the destination’s elevation. Marking a regional first for 80s Casual Classics, the latest launch for global jewellery retailer Lovisa, and hot off the back of a successful pop-up for MINISO, these three brands are the latest to capitalise on The Liberty Romford’s position as the number one London satellite shopping centre for retail spend opportunity.”
Neil Primett, founder and managing director at 80s Casual Classics, said: “Greatly anticipated across our customer base, we had high standards when looking for our first-ever store in the south. With its quality of tenant mix and proximity to central London, The Liberty Romford meets those expectations. Opening our southern flagship is a major milestone for 80s Casual Classics, we have had great success in the north and are certain the south will be an immediate success.”
The trio of openings follow the news that Redical has made a strategic hire to enhance the operational and brand management capability at The Liberty Romford. Appointed as tenant liaison manager, Louise Boorman brings with her a wealth of experience in customer engagement and centre operations to the destination.
