Vanilla, the popular fashion brand, has officially opened its first bricks-and-mortar store on the island of Ireland at Belfast’s CastleCourt Shopping Centre.
The 4,563sq ft outlet has brought another 12 jobs to the shopping centre and delivers trend-led yet affordable options through its two sub-brands, Pink Vanilla and Blue Vanilla.
The store, situated on the ground floor of the shopping centre, is the final tenant to occupy the last of the space left vacant by Debenham’s ground floor operations.
New Look, Starbucks and TK Maxx have all successfully opened in the past four years, representing an investment of nearly £3m from Wirefox, owners of CastleCourt Shopping Centre.
CastleCourt announced the brand would be opening their exclusive store back in January after a successful Christmas shopping period, which has continued into the first few months of 2025.
Centre manager, Leona Barr, said: “We are delighted that Vanilla has chosen CastleCourt for its first store in Northern Ireland, and indeed across the island of Ireland. They are joining a vibrant shopping centre which has been thriving during the first few months of the year after we have launched new campaigns and opened even more stores including Trespass and Gregg’s.”
“This month we will also celebrate 35 years of CastleCourt Shopping Centre, with a host of events and celebrations taking place throughout the mall bringing even more footfall for our retailers and even more for our shoppers and visitors to enjoy.”
Vanilla is situated on the ground floor at the Royal Avenue entrance.
