Victoria Square in Belfast has announced the opening of a 1,800sq ft Astrid & Miyu, its first store in Northern Ireland. The contemporary jewellery brand is the second quality retailer to select the centre for its debut location, following Bershka earlier this year.
Further adding to Victoria Square’s line-up is Space NK, with the luxury beauty brand relocating its city centre store into Victoria Square. The brand is creating a 3,500sq ft beauty boutique on the lower ground level next to Reiss, All Saints and Astrid & Miyu.
Russell Banham, UK head at Commerz Real, asset managers of Victoria Square, said: “Astrid & Miyu selecting Victoria Square for its debut and Space NK relocating into the centre are very strong endorsements. As with the signing of Bershka earlier in the year, they highlight how important our asset is for brands, whether they are taking those first steps in a new market or are established operators seeking the very best space Belfast has to offer. They add another layer to our compelling tenant mix, extending our offer and creating more reasons for people to visit.”
Astrid & Miyu’s debut store stocks a range of beauty pieces and elevates the shopping experience for visitors by adding a more personal touch with its in-house styling team. The store also incorporates a piercing salon and operates a silver recycling scheme.
Connie Nam, founder of Astrid & Miyu, added: “At Astrid & Miyu, being leaders in the experiential space is not just a goal, it’s a core part of who we are as a brand. We take immense pride in creating immersive, memorable in-store experiences that go beyond traditional retail. We want every visit to our stores to feel like a special occasion, one that leaves a lasting impression.”
The news follows the recent announcement that Bershka has signed for its debut store, taking a flagship 17,500sq ft unit on Victoria Square’s upper ground level. It joins Pull & Bear, which has relocated to create a new store triple the size of its original, Loake, which opened a 1,032sq ft space, and LEGO, which opened last week.
Lambert Smith Hampton and Savills are joint agents for Victoria Square. Victoria Square is managed by the Lambert Smith Hampton’s Belfast office.
