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    White Stuff launches regional flagship at Liverpool ONE

    Tracy WestBy Tracy WestMarch 4, 20242 Mins Read
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    Grosvenor has announced a flurry of retail additions and activations at Liverpool ONE from leading UK fashion brands and cult online favourites.

    White Stuff has officially launched its regional flagship store on Liverpool ONE’s Peter’s Lane. The new 1,800sq ft location features an elevated design format and the best of White Stuff’s womenswear and menswear, including its new Spring Collection. To celebrate the launch, White Stuff is donating £2,000 of opening day sales to local charity, Home-Start Knowsley, which works with families in the local area who are facing challenging times.

    Fast-growing online womenswear brand, Sisters & Seekers, has selected Liverpool ONE’s South John Street to bring its popular curation of clothing, activewear and accessories to the city for the first time. Sisters & Seekers is set to launch its one-day-only sample sale on March 9, which is expected to draw in crowds from across the country to Liverpool ONE.

    Marking ARNE’s third pop-up activation at Liverpool ONE, the popular online men’s and women’s contemporary clothing and footwear brand brought its custom-built ‘Grab Machine’ to Paradise Place last month. Welcoming queues of visitors with the chance to win a pair of ARNE’s Technical Runners, the activation follows the brand’s two pop-ups at Liverpool ONE in 2023.

    Rob Deacon, asset management director at Liverpool ONE, said: “Liverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands. We are proud to have welcomed White Stuff’s elevated regional flagship store, ARNE’s third activation with us, and look forward to hosting Sisters & Seekers’ city debut pop-up sample sale next month.”

    The announcements follows the successful activation for the pre-loved luxury retailer, Luxe Collective. Selecting Liverpool ONE for its North-West debut, the brand welcomed large crowds to partake in the immersive ‘Real vs. Fake’ fashion experience.

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    Tracy West

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