White Stuff has signed up for a 1,501sq ft space at Derbion, the Midlands retail and leisure destination.
Opening in June, the new flagship store will showcase the brand’s womenswear and menswear clothing, alongside accessories.
The announcement follows news that over £5m is being invested in three major new concept stores for JD, New Look and Ann Summers at Derbion, with JD more than doubling the size of its store to a 20,175sq ft space in Q4 this year.
Beth McDonald, managing director at Derbion, commented: “White Stuff is a fantastic brand and we’re delighted that it will be joining our line-up of high street favourites and premium retailers.
“We’ve been on a journey of evolution at Derbion with a progressive leasing strategy that optimises the offer from our current retailers whilst attracting new brands. With more exciting names to arrive soon, there is a clear sense of confidence in the centre.”
Wendy Clarke, area manager, White Stuff commented: “We are looking forward to welcoming customers into our new store in Derby very soon. Derbion has become a top destination for shoppers looking for unique pieces in the Midlands and is the perfect new home to introduce our thoughtful designs and high-quality fabrics to even more customers.”
The arrival of White Stuff follows over £5.2m of investment in Derbion throughout 2023 with 13 new openings including global cosmetics retailer Rituals and lifestyle brand MINISO alongside a new TAG Heuer Boutique.
