Hammerson has announced the signing of Space NK at Bullring, with the brand committing to its largest store outside of London at the destination.
Located on Bullring’s Upper Level East, adjacent to AllSaints, Coach and Dr Martens, the 5,500sq ft store is set to open this summer. It will span 4,356sq ft of trading space, and will feature a dedicated consultation area for make-up and skincare, with play tables for customers to explore the store’s selection of beauty brands.
Last year, beauty sales at Bullring & Grand Central grew significantly, making it the best-performing category at the destination. The strength of consumer demand was reflected in the opening of Sephora’s West Midlands’ flagship, complete with the brand’s biggest window façade in Europe, and the regional debut of PURESEOUL, the K-beauty retailer. They added to Bullring’s existing beauty and wellness offer, which includes Boots, Kiko Milano, and Selfridges’ beauty and cosmetics hall, alongside Grand Central’s line-up including Kiehl’s, L’Occitane and MAC.
Paul O’Brien, director of leasing and commercialisation at Hammerson, commented: “Bullring and Grand Central continues to be the place to go for health and beauty in Birmingham. Hammerson’s strategy of creating best-in-class spaces for international brands seeking a flagship presence in destinations that out-perform is evidenced by Space NK’s decision to open their largest store outside the capital.”
Andy Lightfoot, CEO of Space NK, added: “Our Birmingham community has been very vocal in its wish for us to return to Birmingham, and we are delighted to have secured a location in Bullring, our biggest store outside of London. This will be our first standalone store in the city centre, and an opportunity for customers to shop hundreds of the world’s best beauty brands and receive expert advice from our in-store team.”
Space NK’s signing continues a strong run of key new additions to Bullring, with Zara opening its significantly upsized flagship last autumn, SDMN Clothing opening its first store outside London, and the launch of TOCA Social and Lane 7, the latter two further diversifying the range of experiences available at the destination.
