Victoria Leeds, which is owned and operated by Redical, has announced that manufacturers of fine perfumery Le Labo, part of The Estée Lauder Company, is set to make its regional debut at the destination. Redical says this latest commitment by a premium, global brand demonstrates further confidence in Victoria Leeds and cements the destination’s position as the prime city pitch.
Born in Grasse and raised in New York in 2006, Le Labo has accumulated a steadfast following for its philosophy of creating unique sensorial experiences, rooted in slow perfumery. The debut 1, 500sq ft Leeds boutique, which is set to open in July, will be spaced across four floors, and will function like an open artisanal laboratory where fragrances will be freshly hand-blended and personalised for each customer.
Meaning ‘the lab’ in French, Le Labo works with a community of craftspeople from flower harvesters, local farmers, candle pourers and perfumers to create fragrances to order. Each hand-crafted fragrance is complete with a personalised label including the date and place of the formulation, as well as a message chosen by the client. Le Labo Victoria Leeds will offer the brand’s core collection of 19 genderless perfumes and 12 candles, as well as sensorial formulas for body, hair and face, and its grooming line.
With an international presence, stretching from the US to Asia and Europe, La Labo continues to focus its expansion on premium retail destinations, with Victoria Leeds’ debut signing joining its existing portfolio of UK boutiques and luxury concessions. The new Le Labo Victoria Leeds store, set to open on Queen Victoria Street, will join leading international brands Mulberry, , Berry’s Jewellers and Jimmy Fairly.
Rachel Bradburn, Leasing Director at Victoria Leeds, commented: “Le Labo’s focus on handcrafted, high-quality fragrances perfectly complements the character and premium tenant-mix we have curated in Queen Victoria Street and wider Victoria Leeds. Being the destination of choice for such a significant regional debut, is testament to our ongoing success at Victoria Leeds. We are thrilled to welcome Le Labo this summer, as we continue to further enrich the destination’s line-up of best-in-class brands.’
Bradburn is a recent appointment for the destination. Formerly retail leasing manager at Hammerson Plc where she introduced a number of new brands to the portfolio, including Coach, Polo Ralph Lauren and The Ivy, she will spearhead Victoria Leeds’ leasing strategy, driving the destination forward as it builds on its position as the premium prime pitch in Leeds.
