Grosvenor has announced that women’s active streetwear brand, Red Run, is set to open its flagship store at Liverpool ONE. Trading from 1,400 q ft on Manesty’s Lane, Red Run Liverpool ONE will open in the autumn and stock the brand’s range of active streetwear for women, including exclusive collections and limited edition pieces.
The brand’s new flagship store at Liverpool ONE marks an important stage in its journey, allowing it to deliver an enhanced customer experience within a physical format. It will host some of the brand’s largest and most in demand collections to date and, exclusive to Liverpool ONE, the flagship will host monthly in-store offerings, VIP events and collaborative activations with likeminded brands, people and business within the city.
Launched during lockdown by a trio of women, Red Run has gained a loyal customer base stretching across the country, with concessions in Harvey Nichols Manchester and Flannels Liverpool, as well as highly successful pop-ups in Leeds and Birmingham. Its decision to consolidate the brand’s presence with a flagship store in Liverpool ONE is a strong marker of confidence in the destination and reaffirms Liverpool ONE’s commitment to supporting and nurturing emerging brands.
Megan Kimmance, creative director and co-founder at Red Run, commented: “Opening a store in Liverpool ONE, in the city where it all started, is a very humbling yet exciting moment for Red Run. This flagship gives us the opportunity to be even more experimental and showcase our collections alongside our imaginative campaign assets all in one place. It will enable us to bring all elements of the brand to life under one roof, to inspire existing consumer shopping experiences and attract new ones. This store will reflect our brand’s physical evolution, offering our customers more choice and exclusivity via an immersive shopping experience.”
Rob Deacon, senior asset manager at Grosvenor, added: “Red Run is an extremely exciting brand, one which has gathered huge momentum very quickly and clearly resonates with the Liverpool ONE visitor. To contribute to their evolution and play a part in their next big step within physical retail is an enticing prospect for us and we know the brand will be a huge success at Liverpool ONE.”
The signing of Red Run follows the recent opening announcement of Hollister and Gilly Hicks on Liverpool ONE’s South John Street, which marks one of the first new prototype stores in Europe, bringing the Abercrombie & Fitch Co. brands under the same roof for the first time in the city.
Metis and CBRE acted for Liverpool ONE.
