Hammerson has secured a Midlands debut for UNIQLO, the latest global brand to invest in Bullring, extending its presence outside of London.
The 20,000sq ft Bullring flagship store will span three floors across a trading space of 11,840sq ft, showcasing the brand’s full range of womens, mens and childrens wear, alongside its UNIQLO LifeWear collections.
UNIQLO’s signing for its first-ever Midlands store reinforces the need for leading occupiers to have a physical presence, in the right locations, to properly connect with their customers and provide a more dynamic and impactful retail experience. Birmingham is a key strategic signing for UNIQLO – aligned with its younger, affluent demographic – as the brand continues its regional expansion across the UK.
Paul O’Brien, director of leasing and commercialisation at Hammerson, commented: “Bullring continues to attract best-in-class global brands seeking a flagship presence in the region, reinforcing its position as the leading Midlands destination. UNIQLO is the latest brand to make a significant commitment to Bullring, reflecting the strength of our position, quality of the asset, and exceptional line-up of leading names in retail.”
Alessandro Dudech, COO of UNIQLO UK, added: “UNIQLO continues to invest in the UK retail landscape, growing our footprint and e-commerce across the nation. Bringing the brand to the Midlands for the first time is a key strategic step for us, and Bullring’s prominent position in the UK’s second city made for the ideal location.”
The news follows ongoing investment in Bullring from international brands, including Zara’s new 51,000 q ft flagship, Sephora’s Midlands debut, and PURESEOUL’s second store outside London.
