Victoria Leeds has signed British jewellery designer Dinny Hall for its first store in the north of the UK. This signing represents a notable expansion for the brand and strengthens the destination’s jewellery and accessories offering.
The new Dinny Hall Jewel Box concept store will occupy 800sq ft within Victoria Quarter’s arcade and is set to open in November. Situated in a prime trading location alongside other luxury specialists including Boodles, Berry’s Jewellers, Daniella Draper and Missoma, the store will showcase Dinny Hall’s signature collections of hand-picked and responsibly sourced gemstones.
Dinny Hall was founded in 1985 in Soho, London, and currently operates multiple standalone boutiques and concessions in London, including a concession in Liberty London.
Rachel Bradburn, head of leasing at Redical, said: “Dinny Hall’s craftsmanship, storytelling and refined design sensibility align beautifully with our vision for Victoria Leeds, so we’re thrilled to welcome them for their northern debut. The brand brings a fresh layer of elegance to our jewellery and accessories offer and adds to the sense of discovery that makes Victoria Leeds a must-visit destination.”
Dinny Hall, founder, commented: “It is particularly exciting to be opening our new concept, Dinny Hall Jewel Box store, our first store out of London, in the Victoria Quarter Leeds. Over many years we have amassed a loyal following in London and know that in our new home, in the beautiful Victoria Arcade that we will achieve the same loyalty from Leeds jewellery and gemstone lovers.”
The signing of Dinny Hall continues a strong run of leasing momentum at Victoria Leeds, following recent announcements such as the arrival of Wax London as its first store outside the capital.
LM and Central Retail acted on behalf of Redical, while Dinny Hall represented themselves.
