Crimestoppers is showcasing the charity’s services at prime retail locations using cutting-edge technology, in a bid to reach a wider audience. The innovative 3D technology is being used to promote Crimestoppers’ unique guarantee of anonymity to shoppers and commuters in London. It has already been used at Westfield White City and moves to Waterloo Station for December 10-12.
The ad highlights that one phone call or completed form on Crimestoppers’ website can help solve crime, catch fugitives and help stop child and domestic abuse, and many other types of crime.
The advertising campaign has been made possible thanks to the support of HyperGram owners Disturbed Media Group.
Crimestoppers is independent of the police and receives over 2,500 contacts from the public every single day. By guaranteeing anonymity, people who might otherwise stay silent have a safe option to pass on what they know about crime without any comeback: no police, no courts, no witness statements.
Kate Johnston, director of business development at Crimestoppers, said: “We are thankful to HyperGram who have enabled us to reach more people than ever before with this exciting, cutting-edge technology. “Our charity ensures the public has an option to stay anonymous if they know something about crime but prefer not to contact the police or to divulge their own personal details.
“We also provide services for commercial organisations so that people can speak up if they have concerns around criminality and wrongdoing in the workplace.”
Leo TH Jacobs, who is co-founder/director of Disturbed Media Group, the company behind the new generation advertising, said: “It’s been fantastic to work with the charity Crimestoppers to promote how anonymous tip-offs from the public help to keep communities and workplaces safe. We hope that shoppers and commuters who get to witness our state-of-the-art 3D holographic technology enjoy the experience.”
Since Crimestoppers began in 1988, it has received over 2.2 million actionable calls and online contacts, resulting in more than 151,000 arrests and charges, over £145m-worth of stolen goods have been recovered and over £450m-worth of illegal drugs have been seized.
