ADI has installed a new 4mm LED screen at the Trafford Centre, as part of the venue’s wider plans to bring more digital touchpoints to consumers and strengthen its digital-out-of-home offering.
Commissioned by Trafford Centre’s asset managers Pradera Lateral, ADI removed the existing 4:3 aspect ratio LED screen within The Orient food court in April and replaced it with a fine pitch 16:9 display featuring ADI’s proprietary MT product.
The updated aspect ratio offers a more conventional platform for both video content and advertising, while the 4mm MT series will guarantee exceptional image quality.
The new 28sq m display is located in the Orient food court, which remains the largest food court in Europe and the destination’s busiest area with high footfall and dwell time.
It will be used to activate Clear Channel’s vast portfolio of brand advertisers, promote venue events and keep visitors up to date with what is going on inside the centre. It will also provide the perfect backdrop for the wide variety of live events held in this location.
In 2021, ADI upgraded the venue’s content platform to enable programming to be managed and scheduled more easily. ADI’s relationship with Trafford Centre began in 1998, when the Preston-based company were chosen to install the original Orient food court screen, before returning 25 years later to refresh it with the latest, cutting-edge LED technology.
Bruce Gardner, brand experience director at Pradera Lateral, said: “ADI’s extensive experience in LED display installations at high profile retail & leisure destinations made them the ideal partner to deliver this upgrade. We are keen to inject the latest innovation into the Trafford Centre and revolutionise the experience for shoppers, and the brand-new high-resolution display is an important first step towards us achieving that.”