Mallcomm has rebranded as Kinexio, complete with a new name, logo and brand identity.
The rebrand is a mark of the transformation that Mallcomm has undergone over the last 12 years. The business has grown from a leading retail communications tool, to become a global enterprise software solution for commercial property management.
The rebrand comes after Mallcomm announced the acquisition of MyTAG, a global software and technology company offering solutions for proof of presence, proof of compliance and enhanced security to safeguard people, property and assets.
Mallcomm’s strong organic growth and strategy for strategic acquisitions, backed by leading private equity company Synova, underpins the rebrand as the company seeks to align its brand to its product innovation and the future trajectory of the business.
Kinexio CEO, David Fuller-Watts said: “Our rebrand is more than a new look – it is a reflection of our company’s progress and our aspirations for the future. We’re excited to continue serving our customers with the same dedication, whilst aligning our business under a new brand that reflects the company that we have become today, and will be for the future.
“As a business we have experienced significant growth over the past few years, and our product has evolved far beyond a tool for mall communications as we have created products to solve the pain points for our customers. We’re committed to continued innovation and providing a route to enhanced property management and asset performance.”
Kinexio global VP of marketing, Jenna Rorison said: “As technology has become increasingly critical to property management, and asset performance, we’re proud to be able to provide our customers with a unified platform connecting people, data and assets, removing silos which are a costly barrier to success. Our new brand is a reflection of the enterprise solution we are today, and the value that we bring to our customers and the communities they serve.”
The Kinexio platform is designed as an end-to-end solution for commercial property management, with a suite of products designed to decrease operating costs, decrease risk and increase revenue for property and asset managers. Kinexio recently announced the launch of its AI-enriched data platform, which surfaces operational and sales data from across the platform, enabling property owners and operators to measure the impact of asset management and enlivenment activities and determine the optimum occupier mix and leasing strategies. The platform also utilises predictive analytics to create seasonal modelling and cash-flow forecasting which will provide a deeper understanding of asset performance and valuation.
As part of the rebrand Kinexio has launched a new website kinexio.io, and updated its visual identity across all digital and physical platforms. This will support an improved user experience, enhanced services and a stronger brand presence. The company continues to execute on its growth strategy, now with 1,200 properties globally on its platform, connecting over 100,000 retailers globally, with 500,000 active users on the platform.
