EE is partnering with Netflix to bring the thrilling world of Squid Game 2 to life in Westfield White City from this Friday January 17 and throughout the weekend. Exclusive to EE and the UK for one weekend only, Squid Game fans can immerse themselves in the iconic South Korean show and be in with the chance to win exclusive prizes such as a limited edition ‘Game Over’ Xbox controller, as the EE Studio transforms to mark the launch of the latest series.
Over the three days, the Pink Guards will descend on Westfield White City to march shoppers into the store, with everyone who enters the Studio able to win a prize. Fans of the show can play the famous piggy bank, redesigned as a ‘money grabber’ game, for a chance to win Squid Game merchandise.
The new ‘Squid Game: Unleashed’ mobile game will be available to play on tablets around the store, while the new Squid Game 2 modes in Call of Duty: Black Ops 6 will be playable in the EE Studio Gaming Zone. The Gaming Zone will also become a hive of Squid Game 2 competition, with winners of each Red Light, Green Light game winning Call of Duty points, which can be redeemed against the new Squid Game operator bundles in Call of Duty, and be in with a chance to win one of the limited edition Game Over Xbox controllers, of which there are only 456 in the world.
The top Red Light, Green Light player over the whole weekend will win an Xbox Series X 1TB Console, three months’ Xbox Game Pass Ultimate subscription and a limited-edition Game Over Xbox controller.
Asif Aziz, retail director at EE said: “With the hotly anticipated second season of Squid Game topping the Netflix chart, it’s been great to team up with Netflix to bring this exclusive Squid Game 2 experience to our flagship Studio store.
“This activation is a fantastic opportunity for fans to challenge themselves and dive into the world of Squid Game, while reminding customers that they can tune in to the new Squid Game 2 on Netflix with EE TV. Whether you’re here to play or just to soak up the atmosphere, we’re bringing fun, technology, and entertainment together in a way only EE can.”
Squid Game 2 is available on Netflix with EE TV, as well as with select pay monthly mobile plans.
EE is also giving consumers the chance to win 456 days of EE TV, all they need to do is find a special EE Squid Game 2 business card that has been hidden around Westfield White City by Pink Guards.
