Apple has opened Apple Battersea inside the historic Battersea Power Station in London. The store will serve as a new destination for customers from the local community and all over the world to explore and buy Apple’s range.
“Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea,” said Deirdre O’Brien, Apple’s senior vice president of retail. “Located just below our new UK headquarters, our amazing team is excited to provide exceptional support and help customers unleash their creativity.”
To celebrate the opening, Apple Music hosted live performances outside the store featuring local artists JGrrey and Kwaye. Additionally, in partnership with Battersea Arts Centre and Curated Makers, Apple Creatives have supported eight local emerging creatives to bring Shot on iPhone and Made on iPad works to life, all inspired by Battersea Power Station. Customers will be able to discover and shop these works at Curated Makers, a retailer in the power station that champions local artists.
For customers who want to learn how to get the most out of their devices, Apple Store locations provide free, educational Today at Apple workshops. Drawing inspiration from the local area, Apple Battersea offers customers Today at Apple tours that showcase the best of iPhone photography and iPad creativity. Visitors have two bespoke experiences to choose from where they can learn the skills to create their own artwork: Photo Tour: Capturing the Story of Battersea Power Station; and Art Tour: Drawing Perspective at Battersea Power Station.
Apple Battersea is Apple’s 40th store in the UK.
