New preloved fashion concept store Charity Super.Mkt will open at Brent Cross on January 27 for a four-week pop-up. It will offer a curated selection of stylish second-hand garments and bring together the best donated clothing sourced from 10 UK charities under one roof for the first time.
This is the first time that national and local charities have collaborated for a multi-charity physical retail store, creating a new destination for customers to shop with purpose as the second-hand fashion market booms globally.
The ‘department store for second-hand style’ is the brainchild of Wayne Hemingway, founder of British fashion brand Red or Dead and Hemingway Design, and Maria Chenoweth, CEO of sustainable clothing charity TRAID. Taking over the former Topshop in Brent Cross, Charity Super.Mkt will be staffed by volunteers inspired by ethical and sustainable shopping.
Contributing charities include Age UK, All Aboard, Barnardo’s, Cancer Research, Emmaus, Havens Hospice, SCT, Marie Curie, TRAID, and Shelter.
Sarah Tinsley, director of marketing and placemaking at Hammerson (joint owner and asset manager of Brent Cross) said: “This is a unique partnership which supports our ambition to launch a number of big market firsts across our portfolio this year. We’re going to be bolder and braver with how we evolve our spaces, creating really vibrant experiences that inspire and attract customers, whilst aiming to have a more positive impact on our communities as well as the environment. This will be a transformative year for us!”
Charity Super.Mkt will open from 10am on Friday, January 27 until 8pm on Saturday, February 25. Customers are encouraged to donate a pre-loved item in-store.
