British clothing brand Charles Tyrwhitt has chosen Cribbs Mall as its debut location in Bristol. The 1,600sq ft store will be located on the upper floor near to John Lewis and is set to open in later this month, stocking Tyrwhitt’s full collection of quality shirts, suits, casualwear, shoes and accessories.
The new branch at Cribbs Mall will feature Charles Tyrwhitt’s one-on-one styling appointments and made-to-measure custom shirts service. It will also include its shirt recycling scheme where customers can bring in old shirts – ‘Tyrwhitt or not’ – and be rewarded with discounts off fresh ones.
The store will also include a range of new technological features set to roll out across the company’s portfolio, such as interactive QR codes and digitalised visuals to display the brand’s creative content. Charles Tyrwhitt has also made strides with its ongoing commitment to climate positive projects and has been carbon neutral since the start of 2022.
Nick Wheeler OBE, founder of Charles Tyrwhitt, said: “I started Charles Tyrwhitt in the autumn of 1986 from my room in Victoria Square in Clifton. I was studying Geography at Bristol University but found my little shirt venture rather more exciting than oxbow lakes and capital cities around the world. When I left Bristol the following year, I had no idea that it would take me 37 years to ‘come home’.
“I’m now super-excited to be opening our 46th store in Cribbs Mall. ‘Better late than never’, you might say. It also gives me the perfect excuse to come back and visit my favourite city.”
The arrival of Charles Tyrwhitt comes as Cribbs Mall continues the expansion of its fashion offering. This has included the arrival of Kurt Geiger, Carvela, Tommy Hilfiger, and Mango in recent months.
Scott Linard, portfolio director at M&G Real Estate, said: “Large regional retail centres in strategic, accessible locations such as Cribbs Mall continue to attract leading retail brands thanks to consistently strong footfall. Cribbs Mall is well known for its extensive fashion and clothing offer, and we are delighted to welcome such a recognisable brand in Charles Tyrwhitt.
“We are particularly excited for Cribbs Mall customers to see Charles Tyrwhitt’s innovative and sustainable new in-store features, as it comes at a time when retailers look to create fresh and immersive spaces which appeal to today’s consumers, who enjoy the hybrid approach of online and experiential in-store retail. Over the course of the year, we hope to announce further new lettings as we grow our diverse mix of tenants to ensure Cribbs Mall remains the South West’s premier shopping destination.”
