Beauty brand signs in-line lease after pop-up store success
Beauty brand, Jo Malone London has signed up with intu to open a 1,281-sq ft boutique at intu Lakeside following on from its pop-up store success. Taking prime space near aspirational brands including Hugo Boss, Mac and Calvin Klein, the luxury retailer selling high-end fragrances and candles will open in May 2018. The move follows a trial of the brand’s first pop-up store at intu Lakeside last.
Rebecca Ryman, regional managing director for intu, said: “Intu Lakeside is a prime destination for luxury retailers like Jo Malone London who have realised the potential to attract a high proportion of female and affluent customers across the region.
Other luxury brands to have signed up at the Thurrock mall include Cath Kidston and The North Face and Gant.
