Landsec launches portfolio-wide promotion with Aardman’s Early Man
Landsec has signed an exclusive partnership with Aardman and Studiocanal to bring Early Man, the new stop-motion animated film from Wallace & Gromit creator Nick Park, to life across its portfolio of retail and leisure destinations.
To coincide with the release of the prehistoric comedy adventure film, in cinemas now, an innovative augmented reality trail has launched at two leading Landsec locations, Bluewater in Kent and Buchanan Galleries in Glasgow, allowing visitors to meet characters from the film and download exclusive content via a specially designed Aardman App.
Elsewhere, during the February half term, Landsec’s White Rose, Trinity Leeds and newly opened Westgate Oxford will give guests a behind-the-scenes glimpse of the film with master model making workshops, where participants will sculpt clay replicas of Hognob, the faithful sidekick to plucky caveman Dug.
Ailish Christian-West, head of shopping centres for Landsec said: “We’re excited to bring Early Man to life across our portfolio by creating memorable days out for our visitors. We work hard to deliver unique experiences at each of our destinations, striving to make sure they remain relevant to today’s consumer, and our work with Aardman is a great example of this approach. Providing more ways for people to enjoy spending time at our destinations, we create places that are distinctively Landsec.”