Retail Destination
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Subscribe
    Twitter
    Retail Destination
    • News
      • Acquisitions
      • Appointments
      • Facilities
      • F&B
      • Footfall
      • Marketing
      • Store opening
      • Store signing
      • Technology
    • Development
      • Construction
      • Investment
      • Leasing
      • Planning
    • Products & Services
    • Sponsored Content
    • Events
      • Sceptre Awards 2024
      • Retail Destination Live 2025
    • Digital Editions Archive
    Twitter
    Retail Destination
    News

    Lane 7 commits to Birmingham Bullring Estate

    Tracy WestBy Tracy WestDecember 21, 20223 Mins Read
    LinkedIn Facebook Twitter Email
    Share
    Facebook Twitter LinkedIn Email

    Hammerson has signed Lane7, the boutique bowling concept, at the Bullring Estate, as it continues to deliver its strategy to reinvigorate its assets through new brands, entertainment and experiential concepts.

    The 28,000sq ft space on Link Street, which connects Bullring and Grand Central, will be Lane7 Group’s biggest investment to date and serve as its flagship.

    Lane7 will use the size of the Bullring Estate location to introduce its widest range of games yet, and, in a first for the brand, a rooftop terrace bar with views across Birmingham city centre.  It is set to open in summer 2023.

    Hammerson is shaking up Bullring Estate, diversifying its proposition to create a multi-use destination that fits the needs of current and future visitors.

    Lane7 follows TOCA Social, due to open in summer 2023, and Treetop Adventure Golf in significantly broadening the offer. Combined with the quality of Grand Central restaurant and dining line-up, Hammerson is also creating a new social and entertainment district in the heart of Birmingham.

    Toby Tait, director asset management, Hammerson, said: “The Bullring Estate plays host to the very best retail brands, but we need to go further to provide consumers with an even greater range of reasons to visit. Lane7 is reflective of this approach and the brand has embraced our ethos to create a concept at the Bullring Estate that will define the future of its business. Along with our existing leisure experiences, the Bullring Estate is able to play an even bigger role in the lives of even more consumers, creating a resilient, relevant and successful destination that thrives through its diversity of offer.”

    The Bullring Estate heralds a new wave of sites for Lane7, with the brand targeting the UK’s best cities, with a young audience, as part of an ambitious national expansion programme.

    Tim Wilks, director at Lane7 Group, commented: “Birmingham has been a strong city for Lane7 since we opened our first site. Our sustained success meant we needed something bigger in Birmingham but, keen to evolve the Lane7 concept, we also wanted something special.  This is where the Bullring Estate came in.  That Hammerson is leading the way with how it is evolving its portfolio was evident from our very first discussions.  We have worked together to create the ideal space and I am confident we will deliver a new standard for experiential leisure in the city.”

    Previous ArticleVictoria Place filled with toys
    Next Article Skechers upsizes at Caledonia Park
    Tracy West

    Read Similar Stories

    LSH appointed to manage three new shopping centres

    March 3, 2025

    Two new appointments for Cotswold Designer Outlet

    February 24, 2025

    Popeyes UK to open at The Lexicon

    January 15, 2025
    Latest News

    Xscape Milton Keynes celebrates 25 years

    May 20, 2025

    SPYSCAPE to open in Covent Garden

    May 20, 2025

    Leading brands recommit to Manchester Arndale

    May 20, 2025
    Sponsored Content

    Why Destination Retail is Charging the Way Forward for the UK’s EV Infrastructure

    May 1, 2025

    Powering retail growth: charging ahead towards net zero

    October 1, 2024

    Twin Benefits

    May 30, 2024
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • Retail Destination Live
    • Sceptre Awards

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
    cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
    cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    SAVE & ACCEPT
    Powered by CookieYes Logo