Longmartin Properties Ltd, a joint venture between Shaftesbury Capital and the Mercers’ Company, has announced that Libre London, the online retailer specialising in women’s fashion and vegan beauty, has opened its debut pop-up at The Yards, Covent Garden.
Libre London has opened a 2,000sq ft pop-up at 138 Long Acre, next to specialist bakery Buns from Home.
Selecting The Yards to open its first bricks-and-mortar space following significant success in the online sphere, Libre London joins existing retailers at the destination such as & Other Stories, Lululemon and The White Company. The pop-up will run until the end of June.
Libre London launched its first online store in 2021, appealing to the most eagle-eyed fashion enthusiasts and fashion-conscious customers. Adopting a fashion-forward approach, Libre London boasts a curated mix of products, ranging from big-label brands such as Fiorelli, Valentino and Baims, to smaller independents such as Acala, Sintra Naturals and Penti.
On behalf of Longmartin Properties Ltd, Abi Labbett, senior director at CBRE, said: “It is great to be adding another retail element to The Yards. Libre London adds something unique, specialising in not just fashion, but beauty and skincare too, and given the success of its online platform, there is no doubt that it will be able to continue this positive trajectory into bricks-and-mortar. As The Yards nears letting completion, pop-ups like Libre London allow us to be flexible and trial new, innovative concepts, and we’re pleased to see the excitement around Libre London’s first space.”
The opening of Libre London follows the recent pop-up of Odd Muse, the luxury fashion brand, at The Yards throughout March, as well as the recent arrival of nail care brand Townhouse at 6 Slingsby Place.
