Retail Destination
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Subscribe
    Twitter
    Retail Destination
    • News
      • Acquisitions
      • Appointments
      • Facilities
      • F&B
      • Footfall
      • Marketing
      • Store opening
      • Store signing
      • Technology
    • Development
      • Construction
      • Investment
      • Leasing
      • Planning
    • Products & Services
    • Sponsored Content
    • Events
      • Sceptre Awards 2024
      • Retail Destination Live 2025
    • Digital Editions Archive
    Twitter
    Retail Destination
    News

    Liverpool ONE is big Eurovision winner

    Tracy WestBy Tracy WestMay 18, 20233 Mins Read
    LinkedIn Facebook Twitter Email
    Share
    Facebook Twitter LinkedIn Email

    Grosvenor has revealed the full extent of Eurovision’s positive impact on Liverpool ONE, revealing record-breaking footfall and sales results, following the hosting of the event by Liverpool this year on behalf of Ukraine.

    For the week of May 7 to May 13, which included Eurovision’s two semi-finals and the final, footfall in Liverpool ONE exceeded the predicted uplift of 25%, actually increasing by 31.5% versus the same week in 2022. This compares to a 5.7% increase for the UK as a whole. Footfall for the entire Eurovision period (May 5 to May 14) was up 17.3% against the same period last year, with Liverpool ONE welcoming 680,000 visits.

    The influx of visitors had a huge impact on sales with CACI, the consumer and location intelligence specialist, calculating an additional £19.9m of consumer spend in Liverpool ONE as a direct consequence of Eurovision.  During the semi-finals and finals week, total sales in Liverpool ONE increased by 23% overall versus the same time last year. Restaurants in particular excelled with a sales increase of 78% over the whole Eurovision period, peaking on the finals Saturday with an uplift of 87% compared to 2022.

    Liverpool ONE’s footfall and sales results over the Eurovision period proved the destination’s most successful to date in 2023, and have broken post Covid-19 record figures outside of the holiday season.  Liverpool ONE’s performance was driven by a combination of a significant increase in tourists and visitors exploring all of the city centre as Liverpool embraced Eurovision. 

    According to analysis by CACI, Liverpool attracted visitors from five times more countries than usual, with the most arriving from Switzerland, the US, Uzbekistan, the Netherlands and Ireland.  Domestic tourists also made their mark, with the average drive time to Liverpool increasing by 27% to 90 minutes, significantly out-performing the 39-minute average for UK cities.

    CACI’s data also reveals 64% of people visiting the M&S Bank Arena, which hosted the Eurovision competition, also visited Liverpool ONE.  This compares to 35% of visitors to the Arena visiting Liverpool ONE in the same period last year.

    Donna Howitt, place strategy director at Liverpool ONE, said: “We describe Liverpool ONE as the heart of the UK’s most sociable city, and there is no better endorsement of that than the impact of Eurovision.  The whole city rose to the occasion, creating a welcome like no other, and Liverpool ONE was proud to have played its part.

    “Liverpool ONE and the city were united by music, leading to a significant boost in footfall and sales and, just as importantly, a fantastic atmosphere that everyone enjoyed.”

    Liverpool ONE’s support of Eurovision included hosting the official Eurovision pop-up merchandise store on Manesty’s Lane, while a number of its retailers and restaurants implemented Eurovision-themed window displays and promotions.  These were complemented by a programme of music, art and community-led events, with Liverpool ONE hosting over 100 performances and 1,000 performers on a specially created stage in Chavasse Park.

    Previous ArticleNew-look Next proves big hit at Trafford Centre
    Next Article Scope to open more stores due to surge in shopper demand
    Tracy West

    Read Similar Stories

    LSH appointed to manage three new shopping centres

    March 3, 2025

    Two new appointments for Cotswold Designer Outlet

    February 24, 2025

    Popeyes UK to open at The Lexicon

    January 15, 2025
    Latest News

    Xscape Milton Keynes celebrates 25 years

    May 20, 2025

    SPYSCAPE to open in Covent Garden

    May 20, 2025

    Leading brands recommit to Manchester Arndale

    May 20, 2025
    Sponsored Content

    Why Destination Retail is Charging the Way Forward for the UK’s EV Infrastructure

    May 1, 2025

    Powering retail growth: charging ahead towards net zero

    October 1, 2024

    Twin Benefits

    May 30, 2024
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • Retail Destination Live
    • Sceptre Awards

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
    cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
    cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    SAVE & ACCEPT
    Powered by CookieYes Logo