This year’s London Eid Festival from April 29 to May 1, which will take place at Westfield London in the Atrium and Westfield Square, is expected to attract over 220,000 visitors across the weekend, making it Europe’s biggest Eid al-Fitr Festival.
Open from 10am to 9pm over the weekend, and 12pm to 6pm on the Bank Holiday Monday, the free, annual festival will welcome Muslim and non-Muslim communities who can enjoy live entertainment, activities, a feast of food stalls and modest fashion concessions inspired by Muslim regions from across the globe.
Visitors will find a range of concessions including fashion and Eid gift stalls, as well as a Crepe Protect Trainer Cleaning Vehicle to ensure visitors’ shoes are sparkling while they roam around the festival!
At John Lewis, live activities will include cookery demonstrations, a fashion show and beauty master class, as well as an Islamic Art Gallery
Westfield Square is the place for visitors to enjoy the beautiful works of henna artists and experience makeovers from face painters. Here they will also find the Halal Food Festival where there will be a wide variety of cuisines from all over the world, including Pakistan, London, North Africa and the Middle East.
A stage will host a range of local artists and groups who will perform to the crowds, including celebrity performers such as HARRIS J, plus a range of acts from comedians, traditional singers, Sufi Musicians, Whirling Dervish and live DJs.
For the younger attendees, there will be a children’s play area and children’s choir.
With the Met Police as community outreach partners, Westfield London aims to provide an integral and safe space for the community to come together and enjoy a fun and inclusive event that’s suitable for all ages.
Waleed Jahangir, managing director at Algebra Consulting, commented: “We’ve felt a great sense of belonging at Westfield London for the last few years and are excited to bring back the London Eid Festival for its fourth year. With its ever-growing success, the event offers a plethora of activities and enjoyment for the thousands of people celebrating Eid this year. The event continues to grow and, this year, will be our biggest festival to date and will feature brand new brands and experiences. We’re so grateful to Westfield for once again partnering with us and embracing Eid and our community at the centre.”
Katie Wyle, general manager at Westfield London, commented: “The Muslim community is incredibly important to Westfield London, and we are honoured to welcome the return of the London Eid Festival. The event has grown to become a major highlight in our cultural events calendar, and we look forward to once again welcoming families and individuals of Muslim faith, as well as wider communities, to participate in a marvellous celebration of good will and unity.”
Eid al-Fitr will also be celebrated in The Arena and Chestnut Plaza at Westfield Stratford City from April 29 to May 1. This will include a mix of free events and experiences including walk-up kids’ arts and crafts sessions such as lantern making and colouring in Mandalas; jewellery making for all ages, a calligraphy station, henna tattoo sessions, all of which will be set against live music and an array of halal food options, including from Brim Halal and Love Churros.