ART Software Group has announced that its Retail Advantage platform is now supporting McArthurGlen Designer Outlet Paris-Giverny, McArthurGlen’s newest shopping destination to the west of Paris, which opened at the end of April.
The McArthurGlen magNET system is a white-labelled solution developed from ART Software Group’s Retail Advantage platform and is used across its 25 designer outlets in Europe and Canada. The partnership has organically evolved using innovative tools to uncover what McArthurGlen needs to see and achieve from the data to power successful collaboration with brands and deliver a great experience for guests.
ART’s experience and next-generation analytics provide data capture, strategic performance and communication tools that close the gap between the amount and quality of data available to support the crucial decisions that are being made at every level of a retail and leisure destination. At the forefront of assisting professionals with faster, more effective ways to measure, report and engage, Retail Advantage creates a connected community to empower each unique destination while optimising strategy and increasing revenue across portfolios.
Eleanor James, head of brand development at McArthurGlen Group, said: “It is integral that we are able to provide our brand partners with the knowledge, background and trade patterns of our centres as well as the locations, regions and countries in which they trade. Working with ART Software Group enables us to gather, analyse and dissect data from a wide selection of sources on a daily basis. We are then best placed to support our brand partners in performance maximisation, with a spotlight on delivering the best experience for our guests.”
Gareth Jordan, director at ART Software Group added: “Since collaborating with McArthurGlen Group in the early 2000s, their vision has helped define the data-rich model for outlets. We are proud to provide dynamic analytics and intelligence tools that truly realise the value of data, which has long been a part of McArthurGlen’s strategy for success.”