Battersea Power Station has announced that global training brand, NOBULL, will open its first permanent concept store in Europe in the newly restored Grade II listed Power Station. Founded in Boston in 2015, NOBULL is a footwear, apparel and accessory brand with a strong global community.
Located in the Power Station’s Turbine Hall B, the new Training Club will be a disruptive experiential concept store, allowing the NOBULL community to engage with the brand in new, hands-on ways. It will be a hybrid space seamlessly blending equal parts shopping, cafe, town hall and functional training space. The brand will have a diverse calendar of events at Battersea Power Station that will allow the community to train together, socialise with other fitness enthusiasts, and attend a variety of workshops.
Sam Kitching, NOBULL’s general manager of Europe, said: “After a busy year planting roots in the London community, we are excited to now bring a permanent NOBULL space to Battersea Power Station. The Training Club is community- focused and Battersea Power Station is the perfect home for NOBULL to continue to grow.”
Sam Cotton, head of asset management at Battersea Power Station, said: “When looking for brands to join the Battersea Power Station offering, finding something that will offer our visitors a unique and exciting experience is key. NOBULL’s new experiential concept delivers this, which is why we are thrilled they have decided to open their first permanent store in Europe with a completely new concept inside the Power Station.”