REISS, the premium international fashion brand, has selected centre:mk for its latest location and key site in the region. The new store, set to open on Silbury Arcade this summer, will showcase 1,884sq ft of REISS’ modern womenswear, menswear, accessories and childrenswear.
For the last five decades, REISS has established a unique style of attainable-luxury collections attracting a loyal following of discerning individuals, stylish celebrities, and royalty; a customer base that aligns well with centre:mk, as two thirds of the centre’s footfall is from the most affluent Mosaic demographic groups. Bringing its sophisticated designs to Milton Keynes for the first time, REISS centre:mk will join leading retail brands such as Jigsaw, Hobbs, Ted Baker, H beauty, and the recently launched H&M flagship store, alongside Mango’s soon to open latest location.
REISS is committed to curating a leading fashion brand with sustainability front of mind. Aligning with centre:mk’s various waste reduction initiatives (which have resulted in 100% diversion from landfill), REISS has pledged to reduce its carbon emissions to zero or less by 2040, and is consciously improving brand-wide sustainability initiatives such as in-store architecture and reducing the use of water and energy in all activities.
Kevin Duffy, centre:mk’s centre director, added: “REISS is the latest of a series of leading brands to join centre:mk’s Silbury Arcade, and its curated line-up of premium retailers. Converting 95% of footfall in to spend, we are so proud of the continued upward momentum of centre:mk’s success, and look forward to welcoming REISS later this year.”
The signing follows the news that H&M has relocated to centre:mk with a new regional flagship, set across two floors and featuring both H&M and H&M HOME. The 30,000sq ft store is part of the retailer’s national programme to invest in regional strongholds, with a renewed focus on the integrated customer experience and sustainability.