Hammerson has announced that luxury watch retailer, TAG Heuer, has opened at Bullring, debuting its new design concept and marking the brand’s first standalone showroom in Birmingham.
Located on Bullring’s upper level opposite Sky, the 1,400sq ft boutique offers customers a fully immersive TAG Heuer experience, featuring the brand’s innovative creative design concept which includes a large open façade, modern slick counters and a seating area with books and memorabilia paying homage to the brand’s 160-year heritage.
Dan Murphy, general manager, Bullring & Grand Central, said: “TAG Heuer opening a standalone store at Bullring further elevates the destination’s luxury shopping experience, and strengthens our line-up of premium watch and jewellery retailers. The debut of this innovative design concept, combined with TAG Heuer’s collection of iconic watches, makes for a great addition to Birmingham’s retail scene, brought about by Hammerson’s drive to evolve what is already one of the UK’s most exciting places to visit.”
Rob Diver, managing director UK & Ireland at TAG Heuer, commented: “At TAG Heuer, we place a key focus on strategic locations. It was a clear choice to grow the brand’s presence in Birmingham and open our first standalone boutique within the iconic Bullring. With this new opening and launch of our creative design concept, we are eager to enhance our consumer experience with existing customers and welcome new customers into our immersive store.”
