Unibail-Rodamco-Westfield (URW) has announced the launch of its first Westfield Good Festival. This will be an annual event which will take place each year in the spring across the Group’s 22 Westfield-branded centres in Europe.
The event will be held throughout April and May and will help customers embrace circularity and sustainable consumption by combining guest experiences, thought leadership conversations and other activations with retailers, brand partners, NGOs and local community groups.
Sylvain Montcouquiol, chief resources and sustainability officer said: “With millions of visitors coming to our centres, the Westfield Good Festival will allow us to create experiences that engage our customers while also increasing their awareness on options for sustainable consumption. With the crucial mission of supporting the economic, social and environmental vitality of the communities in which we operate, we are delighted to launch an event that will be a catalyst for positive change.”
Caroline Puechoultres, chief customer officer, said: “Helping our customers engage in more responsible consumption and giving a platform to retailers and brand partners who are at the forefront of these trends is a hallmark of our Westfield brand. The Westfield Good Festival will celebrate, connect and engage customers, communities and companies that are making positive, demonstrated strides forward in sustainability and wellbeing.”
Each Westfield Good Festival will be unique, with every centre curating activations that are designed with the motto “A fun step for you, a good change for all”. Free to attend, these will include experiences such as upcycling workshops, clothing repair stations, second-hand markets, tasting of local and organic products, climate change workshops and various talks from experts. The retailers participating will cover a broad spectrum of categories from fashion, beauty and home to entertainment, dining and education, and have been selected based on their individual commitments to promoting mindful consumer behaviour.
Further announcements will be made in the coming weeks that will include details on activities and dates for each centre.
