Merry Hill has announced the latest in a series of upsizes, with British jewellers Goldsmiths unveiling a significantly larger unit at the centre.
Located in the heart of the Upper Mall, Goldsmiths has moved from its existing 2,700sq ft space into a 6,000sq ft unit opposite the soon-to-launch new M&S, merging two units together for a new state-of-the-art store.
The upsize, in a key corner unit allowing for a full glass wrap-around façade, features a larger dedicated Rolex room, alongside branded areas from Omega, TAG Heuer, Tudor, Longines and Tissot. It also benefits from the addition of Rolex Certified Pre-Owned and Longines branded areas, for an even more extensive range of watches.
Goldsmiths joins the likes of M&S, Footasylum, Costa and EE, all of which have grown their presence at Merry Hill in the last 12 months, investing heavily in upgrading the store experience.
Alistair Winning, asset manager at Sovereign Centros from CBRE, commented: “The arrival of Goldsmiths’ upsized store has been a much-anticipated addition, highlighting our tenants’ dedication to investing in Merry Hill. By expanding, the brand is playing an even bigger part in fulfilling our visitors’ demand for premium jewellery, with Merry Hill’s success in this category built on an understanding of what our catchment wants to spend its money on.”
This news follows the announcement of M&S’ multi-million pound investment into Merry Hill, creating a best-in-class 100,000sq ft space that is due to open in full next month.
JLL, Time Retail Partners, and Font Real Estate represent Merry Hill.
