Flannels and Sports Direct are to open new flagship stores for the North East in Metrocentre, Gateshead after exchanging contracts with the Metrocentre Partnership which was advised by Sovereign Centros.
Parent company SportsDirect.com Retail Limited has taken the former Debenhams store in the centre’s Red Mall for the two brands.
The Metrocentre Partnership has agreed a 15-year lease on the 130,000sq ft store with the retail group, which intends to open a 70,000sq ft Flannels on the ground floor and a 60,000sq ft Sports Direct on the first floor. Both stores will open next year. The negotiations for the Metrocentre Partnership were led by its asset manager, Sovereign Centros.
Flannels currently occupies a 5,000sq ft unit on the Upper Red Mall and Sports Direct occupies a retail warehouse elsewhere in Gateshead, which will close when the retailer moves to the Metrocentre.
The former Debenhams store is currently occupied by Next Home & Beauty, which will consolidate into Next’s existing store in the Green Mall.
Graeme Jones, director at Sovereign Centros, said: “These lettings will create a new destination point for the centre’s Red Mall. The store sits on one of the main entrances to the centre and therefore important from a visual presentation perspective. The transaction completes a major element of our business plan leasing up surplus former department store space.”
The news follows the recent refurbishment of Town Square and the opening of Harrod’s H Beauty in the former House of Fraser store.
Jones added “Retailer interest in the Centre is strong. We are not only attracting new premium brands, but existing retailers are upsizing into new flagship stores. Both JD and H&M upsized earlier this year and are trading really well.”