Icon Outlet at The O2, developed by AEG and Crosstree Real Estate Partners, has announced the opening of luxury homeware brand Murmur, marking the brand’s first ever store in England.
Murmur is a homeware collection designed in direct response to a growing consumer desire for calming décor in the home.
The brand’s debut British store at Icon Outlet measures 1,637sq ft and can be found on the upper ground level. The store showcases homeware designed with a purist approach to relaxed living.
The debut opening of Murmur at Icon Outlet follows the news that Superdry, the premium apparel brand, is also set to open later this year